Attic Star
Attic Star, mold remediation and insulation in the Seattle area: clicks cost twice what they did in 2024, and a lead costs 13% less
−13%
Cost per lead
Q3 2026 vs Q3 2024
While the average click in the same market doubled in price. Same lead definition the whole way.
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A lead is a tracked call, a call from an ad, or a website form. That definition stayed the same from June 2024 to September 2026, so every comparison here is like for like. Numbers come from Attic Star's Google Ads campaign data. We show changes, not totals, to keep their spend and volumes private.
Before
In June 2024 the account ran on one main campaign: insulation. Mold remediation, one of Attic Star's core services, had no campaign of its own. About 1 in 20 clicks became a call or a form. And clicks kept getting pricier, with inspection-only, DIY and out-of-area searches eating the budget.
Two years, quarter by quarter
Clicks doubled in price. Leads got cheaper.
Quarterly, indexed to Q3 2024 = 100. Conversion rate is the share of clicks that became a call or a form.
Index values, Q3 2024 = 100. Above 100 means higher than in Q3 2024.
First 12 months vs the last 12
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June 2024 to May 2025 vs October 2025 to September 2026. Google Ads campaign data, conversions counted by conversion time.
What we built
Sponsored
Attic Star
atticstarwa.com
Attic & Crawl Space Mold Removal | Free Estimate
Family-owned. Licensed, bonded and insured. Serving the Seattle area. Fast response.
Call now
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Timeline
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The report
The September report. Every client gets this every month. Counts, costs and spend are blurred here to keep Attic Star's numbers private.
Now
Client since September 2023. Google Ads across the Seattle area for mold, insulation, the PSE rebate and sump pumps. Mold Removal shows for about half of eligible searches, and the rest are lost on ad rank, not budget. So the next lever is a landing page for each service and the rebate offer, not more spend.